Every brand has that one piece that defines its DNA — for Finery Blvd, it’s the Staple Hoodie. From the first campaign, where we took the idea of a traditional catwalk and dropped it right into the streets, this hoodie carried the weight of our vision. It blurred the line between luxury and streetwear, showing that you don’t have to choose between elegance and authenticity. You can live in both.
Built with a clean silhouette and embossed branding, the Staple Hoodie quickly became a cornerstone of our community. It’s more than a layering piece — it’s a statement. Whether you’re stepping into a creative space, linking up with friends, or just moving through the city, it brings that same energy the campaign did. Confidence in motion.
What makes it “staple” isn’t just the design — it’s the way it connects people. Becoming a uniform for those who believe in Finery Blvd’s vision. It represents consistency, identity, and the kind of timeless streetwear that never gets left behind.
The streets are our runway.